“For a comprehensive guide on taking a strategic approach to making the best use of LinkedIn, Sandra Long’s book, LinkedIn for Personal Branding is the ticket!  Among the many resources on LinkedIn, Ms. Long’s book stands out.  Her book provides a readable, approachable guide to not only addressing the nuts and bolts of creating an effective profile, but also how to think about yourself as a marketable brand and utilize LinkedIn to get your brand noticed.  I particularly appreciate the stories, examples and facts sprinkled throughout.  LinkedIn for Personal Branding will be a “go-to” resource I’ll use when referring career seeking working professionals to valuable career tools!”

Laurie Sedgwick,

Director of Career Management, Executive MBA Programs & Alumni Support

Johnson School @ Cornell University