Endorsements for Linkedin For Personal Branding

“For a comprehensive guide on taking a strategic approach to making the best use of LinkedIn, Sandra Long’s book, LinkedIn for Personal Branding, is the ticket! Among the many resources on LinkedIn, Ms. Long’s book stands out. Her book provides a readable, approachable guide to not only addressing the nuts and bolts of creating an effective pro le, but also addressing how to think about yourself as a marketable brand and utilize LinkedIn to get your brand noticed. I particularly appreciate the stories, examples, and facts sprinkled throughout. LinkedIn for Personal Branding will be a ‘go-to’ resource I’ll use when referring career-seeking working professionals to valuable career tools!”

Laurie Sedgwick
, Director of Career Management, Executive MBA Programs, and Alumni Support
Johnson School @ Cornell University

“Sandra’s book, LinkedIn for Personal Branding, is unique because it provides a strategic perspective on personal branding as it applies to the LinkedIn pro le and thought leadership. It’s loaded with easy tips and practical examples. A must-read for anyone trying to improve their online image.”

Mary Abbazia
, Coauthor of The Accidental Marketer

“LinkedIn is the foundation of every professional’s personal brand. San- dra Long provides you with a formula for success to grow, enhance and expand your business and professional network for every person in every profession. Pick up a copy of her book to take your personal brand to the next level on LinkedIn.”

Jessica Miller-Merrell, 
Founder of Blogging4Jobs and Workology.  
Author of Tweet This! Twitter for Business

“Sandra Long promises to help you create and manage your personal brand on LinkedIn, and she delivers! Her attention to detail, speci c tips, examples, and recommendations help you craft an authentic and powerful LinkedIn pro le for your professional success. This is truly the ‘ultimate guide’ for personal branding on LinkedIn and is perfect for anyone just beginning social selling or looking to increase their exposure and thought leadership.”

Bonnie Marcus, 
Author of Politics of Promotion: How High-Achieving Women Get Ahead and Stay Ahead

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